Jacobs Creek |
Open Up Andre Agassi

Open Fire

This is one of seven branded content pieces featuring Andre Agassi, produced, content directed and post-produced for Melbourne agency CumminsRoss. The series was developed to promote the ‘Open Up’ Jacobs Creek campaign.

The series screened live at the Australian Open 2012, Wimbledon 2012, globally on ESPN Asia and on domestic QANTAS inflight entertainment.

Accolades include:
Bronze Lion – Cannes
Silver Pencil – One Show Entertainment Awards.

Production: Proetic Productions
Producer/ Director: David Ockenden
Agency: CumminsRoss
Creative Director: Steve Callen